Press – Clare

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Interior/Exterior Primer

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A blank wall, huh? Add some color!

Award-Winning Paint, Designed for Real Life

GOOD HOUSE KEEPING HOME RENO AWARD-WINNER

For our premium paint & simplified shopping experience.

2X TREEHUGGER BEST OFGREEN AWARD-WINNER

For our focus on makingpaint that's better for you and the planet.

2X HAVENLY DESIGNAWARDS-WINNER

Voted for by more than8oo interior designers!

Explore Our Bestselling Colors

Clare Named a Best Non-Toxic Paint by The Good Trade

Wave Goodbye to Daunting Paint Stores and Say Hello to Clare

"Best Place to Buy Paint"

The Warby Parker of Buying Paint Is Here

Clare Is the Designer-Curated Paint Brand Every Indecisive Decorator Needs To Know About.

20 Startups Redefining Retail

With Clare, Picking a Paint Color Is Easier Than Ever

9 Emerging DTCs Brands To Watch

These 21 DTC Brands Are Hiring With Competitive Salary, Benefits

The Many Colors of COVID: How the Global Pandemic Is Affecting Our Home Decor Palette

25 Fastest Growing DTC Brands

Creating a Colorful Home Is Even Easier Thanks to This New Startup

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Is Clare award-winning?

Yes. Clare has won the Good Housekeeping Home Renovation Award, the Treehugger Best of Green Award twice and the Havenly Design Awards twice, voted by more than 800 interior designers.

Is Clare certified non-toxic?

Clare is GREENGUARD Gold certified and zero VOC. GREENGUARD Gold means it is independently tested against strict chemical-emissions limits originally set for schools and healthcare settings, and uses zero VOC colorants so the paint stays zero VOC after tinting.

What publications have featured Clare?

Clare has been featured in Architectural Digest, Elle Decor, Good Housekeeping, Fast Company, Better Homes & Gardens, Domino, Martha Stewart Living and The Good Trade, among others.

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Postscript